IAB Tech Lab Releases OpenDirect 2.0 for Public Comment to Improve the Buying & Selling of Premium Automated Guaranteed Inventory

NEW YORK–(BUSINESS WIRE)–The IAB Technology Laboratory today released OpenDirect 2.0, an update that will expand functionality within this vital transactional specification for premium automated guaranteed buying and selling. This specification completes the OpenMedia specification stack by facilitating non-real-time bidding transactions. Available for public comment through March 12, 2018, the revised spec will boost the capabilities of the standard protocol by enabling cross-platform order